• Franz Saint-Fleur

Law 25 of The 48 Laws Of Power

"Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions—your power will be enhanced and your character will seem larger than life." Photo courtesy of https://www.pexels.com/photo/hot-iron-steel-glow-35860/

With these words Robert Greene put down 25th Law of Power in his book 48 Laws of Power. Like all the other laws of power that Greene mentioned in his book, this one also calls for total control, but before you control others, you need to set yourself free. So the first step towards power is defiance. Be a rebel, go against the norms, and swim against the current because if you are doing what everybody else is doing then you are just another face in the crowd. Retaliation, for Greene, is a way to announce your existence, to embrace your individuality. The law encourages you to recognize yourself as who you are not as what your family, friends or society think you should be.

Once you understand who you are, the second step is to change. The law of power demands that in order to rule you need to “recreate” because if you get too snug in your personality and stop learning new things your personality will stagnate and you will stop growing. Innovation is the key not only to success but to power also. People want entertainment and if you want their attention you need to entertain them. When you stop entertaining, you lose their attention and chances are that someone with more interesting gigs will replace you. Do not give others a chance, keep your audience engaged.

Today, we all understand the power of image and that is all what this rule is about. The law clearly explains that image is power. Build an image, stand out in the crowd, and be different. When people start noticing you, preserve their attention by trying something new every now and then. Remember: you will increase your power by “incorporating dramatic devices into public gestures and action.”

Thanks to social networking, I think we are all aware of the effects of the last part of the rule. The more interesting or weird comments, pictures celebrities tweet or share the more popular they become. We do not have to travel back in times to verify this rule, when we have the living proof. Donald Trump is the prime example how you can manipulate your image to gain power. Donald Trump is probably the most hated president in the history of the United States, and still he won by a landslide. Blunt, haughty, demeaning and arrogant- we never had a president like him in the history of the history of the United States. We may not realize but that is the reason for his success- he is not like any other president. Analysts believe that Trump has purposefully built an image of a bold brawler to appeal to the common man. Trump has been the most talked-about person in the world from the year 2016-17. Over the last two years, Trump managed to stay in news with his insults, offensive tweets or funny remarks. A closer look at his personality and biography will reveal that he was certainly not “born this way.” He may have some of the characteristics by default; he added additional qualities (or trashiness) to his personality later on. He was probably always arrogant, but he refined his bullying tactics after his show Apprentice in which he became very popular with his “you are fired” line. His interviews from last twenty years clearly show how slowly he gets better and better at bullying and insults. He has been ridiculed for almost everything- the way he styles his hair, color of his skin and especially the way he talks. I have noticed that he did not always talk like that; he always closed his mouth a little, but he started to emphasize it a little when he started getting attention. Apart from the movement of his mouth, even his speeches are a weird mixture of ramblings, asides and insults. There is nothing original about Trump, all of him is a carefully crafted persona and every time we send a hate tweet about Trump, or ridicule him on Facebook; we do exactly what he wants us to do – pay attention and add to his popularity.

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